Roles and Responsibilities
Sales Management
- Ownership of annual forecasting and Sales budgeting process, ensuring the company achieves its aggressive revenue targets and strategic goals
- Develop promotional plans, trade spend strategies, and Trade Marketing budgets tied to sales targets; track performance monthly
- Ensure robust weekly and monthly sales performance data analysis and track performance against objectives
- Establish and maintain strong working relationships with key customers and retail accounts via in-person meetings, events, and ensuring that mutual objectives are achieved
- Manage and oversee distribution and sales partners; motivate and energize them to help achieve company’s sales objectives
- Ensure execution and success of promotional plans
New Business Development
- Responsible for building and maintaining effective presentations for securing new business and category reviews
- Understand product and company economics ensuring new business is able to achieve profitability targets