Advertising, Marketing, Public Relations, Branding

Some key roles in the advertising industry include: new business services, account services, account planning, creative, media, and production. Marketers use research data or feedback to determine customer demand or identify potential markets for their products and services. Some key areas within the marketing industry include: product management, brand management, marketing analytics, digital marketing, and content marketing. Public relations is focused on the image and portrayal of an organization or individual, and involves media that is free or “earned” through strategies such as cultivating relationships or providing pitches and press releases.

Finding Internships

Landing an advertising, marketing, or public relations internship can be a competitive process. The more you know about the field, network, and follow up after applying, the better your chances will be. Though you may submit a formal application online, knowing someone on the inside will generally get you in the door faster. Conduct informational interviews with alumni or peers who work in marketing as a way of learning more about the role and getting referrals to HR contacts. Meet professionals at career fairs or industry events and follow-up after you apply to reiterate your interest.

Apply to Attend Design Nation, the Only All-Expenses-Paid Design Conference for Undergraduates!

The nation’s only all-expenses paid design conference for undergraduates.
Apply by 11:59 PM EST 12/31

Design Nation (link) is the nation’s only all-expenses-paid two day conference for undergraduate students in the heart of NYC. It is an exploration of the …

By Anthony Arcieri
Anthony Arcieri Anthony Arcieri, Director of Undergraduate Career Advising and Programming, Architecture, Engineering, Environment Advising
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The Ultimate Guide To Transform Your LinkedIn Profile

Do you have a LinkedIn profile? If you don’t have one, please stop reading and go to create one.

Without LinkedIn, it can get very difficult to get a job in 2022.

Nowadays, recruiters and hiring managers source for candidates …

By Anastazija Gavrilovic - Ivy Exec
Ivy Exec
Ivy Exec is your dedicated career development resource.
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Explore & Experience in January!

Harvard College encourages undergraduates to take time during the Winterbreak to refresh and recharge. OCS is one of numerous Harvard centers and departments that offer some limited programming during the Winterbreak and Wintersession periods.

Winterbreak

Undergraduate students who wish to …

By Anthony Arcieri
Anthony Arcieri Anthony Arcieri, Director of Undergraduate Career Advising and Programming, Architecture, Engineering, Environment Advising
Read more »

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Student Spotlights

Skill Building Courses

Copywriting for Social Media

Michaela Alexis
The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different…

Writing Ad Copy

Michael Duquet
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion…

Public Relations Foundations

Deirdre Breakenridge
Public relations (PR) is critical to any business that wants to create media exposure, sway consumer opinion, and maintain a…

Contact & Location

Phone
617-495-2595
Address

Harvard University
54 Dunster Street
Cambridge, MA

OCS Hours

M 9:00 am - 5:00 pm
T 9:00 am - 5:00 pm
W 9:00 am - 5:00 pm
TH 9:00 am - 5:00 pm
F 9:00 am - 5:00 pm