Advertising, Marketing, Public Relations, Branding

Some key roles in the advertising industry include: new business services, account services, account planning, creative, media, and production. Marketers use research data or feedback to determine customer demand or identify potential markets for their products and services. Some key areas within the marketing industry include: product management, brand management, marketing analytics, digital marketing, and content marketing. Public relations is focused on the image and portrayal of an organization or individual, and involves media that is free or “earned” through strategies such as cultivating relationships or providing pitches and press releases.

Finding Internships

Landing an advertising, marketing, or public relations internship can be a competitive process. The more you know about the field, network, and follow up after applying, the better your chances will be. Though you may submit a formal application online, knowing someone on the inside will generally get you in the door faster. Conduct informational interviews with alumni or peers who work in marketing as a way of learning more about the role and getting referrals to HR contacts. Meet professionals at career fairs or industry events and follow-up after you apply to reiterate your interest.

Mary Ortega, ALM Journalism

Where will you be living next year, and what will you be doing?
Wilmington, DE – This week, I started my new position at Lasko Products. I am the communications manager for Lasko and managing the PR agency to ensure …

By Thomas Oppong
Thomas Oppong Marketing, Branding, and Communications Coordinator
Read more »

Margot Shang, A.B., Philosophy

Where are you located now?
Greenwich, CT

What are you doing?
I’ll be joining Ogilvy’s associate program in NYC.

What advice do you have for Harvard undergraduates, now that you’ve graduated?
Don’t stress if you don’t have a job until …

By Thomas Oppong
Thomas Oppong Marketing, Branding, and Communications Coordinator
Read more »

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Student Spotlights

Skill Building Courses

Copywriting for Social Media

Michaela Alexis
The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different…

Writing Ad Copy

Michael Duquet
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion…

Public Relations Foundations

Deirdre Breakenridge
Public relations (PR) is critical to any business that wants to create media exposure, sway consumer opinion, and maintain a…

Contact & Location

Phone
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Address

Harvard University
54 Dunster Street
Cambridge, MA

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