Advertising, Marketing, Public Relations, Branding

Some key roles in the advertising industry include: new business services, account services, account planning, creative, media, and production. Marketers use research data or feedback to determine customer demand or identify potential markets for their products and services. Some key areas within the marketing industry include: product management, brand management, marketing analytics, digital marketing, and content marketing. Public relations is focused on the image and portrayal of an organization or individual, and involves media that is free or “earned” through strategies such as cultivating relationships or providing pitches and press releases.

Finding Internships

Landing an advertising, marketing, or public relations internship can be a competitive process. The more you know about the field, network, and follow up after applying, the better your chances will be. Though you may submit a formal application online, knowing someone on the inside will generally get you in the door faster. Conduct informational interviews with alumni or peers who work in marketing as a way of learning more about the role and getting referrals to HR contacts. Meet professionals at career fairs or industry events and follow-up after you apply to reiterate your interest.

Finding Jobs

Gain experience through internships or extra-curricular activities. The ability to communicate persuasively and work effectively in a team is vital. For some positions, both quantitative and qualitative backgrounds provide a solid foundation. Most applicants start with entry-level positions to gain experience, then work their way up. Connect with employers through events hosted by student organizations, our office, or other Harvard institutes.

Graduate and Professional Programs

In many cases, an MBA is required for brand management tracks and is considered a pre-requisite for management positions in many industries. A master’s degree in Digital Marketing or Marketing Analytics, for example, may not be required, but it may still be helpful to develop the technical skills necessary to be a competitive applicant. Conduct informational interviews of people working in the position you hope to obtain to ensure you’re spending your time and tuition dollars wisely.